How I'd Allocate a $10,000/Mo Organic Marketing Budget for a SaaS Company

Book a 15 to 30-minute strategy call and get a personalized growth plan for your business: https://emgigroup.com/ai-visibility-a... In this video, I breakdown exactly how I would allocate a $10K monthly organic marketing budget for a B2B SaaS company in 2026. The key point: your marketing budget is not a shopping list of random channels. It is a portfolio of experiments that should be judged by real data, pipeline, and what compounds over time. --- Connect with me here: LinkedIn:   / matt-emgi   --- Timestamps: 0:00 How to allocate a $10K SaaS marketing budget 1:22 Demand generation vs demand capture 1:58 Positioning and unit economics come first 3:36 The $4,500 authority engine 5:40 Why organic makes paid marketing cheaper 6:32 The $1,500 founder-led video and podcast budget 7:51 The $1,000 measurement and data budget 8:51 Why organic creates more buyer touchpoints 9:43 Get a growth plan for your own SaaS 10:06 The marketing spends Matt would avoid 11:32 Where paid ads fit into the budget 12:24 The $2,500 experimentation budget 14:22 Three examples of different SaaS budget priorities 15:38 The final SaaS marketing budget takeaway