The Idea Nike Didn’t Want? | How On Running Built a $10B+ Brand

What started as a strange idea in Switzerland became one of the most recognizable names in the running industry. In this episode of The Enterprise Files, we explore the story behind On Running — from Olivier Bernhard’s early experiments with the CloudTec concept to the rise of a global premium brand. We look at how On turned technology into design, design into identity, and identity into a powerful business. We also explore the company’s partnership with Roger Federer, its move beyond running into lifestyle, and its transformation into a publicly traded global company. The product was a running shoe. The real business was the brand. This is The Enterprise Files. #OnRunning #Business #Entrepreneurship #Nike #RogerFederer #Branding #BusinessStory #TheEnterpriseFiles