Can you make a website optimize itself? Self Driving CRO with Georgi Petrov

For every case study you see about A/B tests and CRO changing the world and printing money for merchants, there's unlimited, untold stories where these two methodologies are eternally in the too hard basket. At the end of the day, every Shopify store has the same shitty numbers. A hundred people land on your site, maybe three make it to the checkout. The rest just vanish, and we all get stuck trying to work out how to solve it. Georgi Petrov is the kind of guy who makes the rest of us feel like mere mortals. In the last 15 years, he has built iSenseLabs into the number one OpenCart plugin vendor, then carved out three companies from it: SMSBump, which sold to Yotpo, NitroPack, which sold to WP Engine, and he's involved in Consentmo too, which we featured on the podcast in a couple of other episodes with Elena Tsacheva. His newest venture, UXify, is AI agents that watch real shoppers, catch the exact moment they get frustrated, and fix it without spending time and money on A/B tests. So I got Georgi to share his story and I had to grill him about what UXify's AI agents actually do. We get into some juicy topics like why shoppers coming from ChatGPT convert 10 times better than everyone else, and a new tool that's basically TikTok for rage clicks. SPONSORS The Support Heroes provide support for app developers all over the world. If your app business is drowning in support tickets, head to http://thesupportheroes.com. *Native App Co*, building apps that don't feel like apps, including Stork Credit, Fish Wishlist, Product Pelican & Omnibus Owl. Check us out at http://nativeappco.com. IN THIS EPISODE Georgi's path from iSenseLabs (the number one OpenCart plugin vendor) to spinning out SMSBump, NitroPack and Consentmo What UXify's AI agents actually do: watching real shopper behaviour to find friction and fix it live Real numbers: one agent driving $200K/month in extra revenue, another lifting re-engagement by 30% Why ChatGPT-referred traffic converts at 10x the rate of regular traffic Talking to your data instead of drowning in dashboards, and unifying every AI tool under MCP Reals: a "TikTok for rage clicks" feed showing the last 10 seconds before shoppers bail Why layout shift (CLS) matters even more now that AI shopping agents are browsing sites themselves How much traffic you need before UXify is actually useful YOUTUBE CHAPTERS 00:00 - Intro 02:15 - From iSenseLabs to SMSBump, NitroPack and Consentmo 05:10 - What UXify's AI agents actually do 07:45 - Real wins: $200K/month and 30% re-engagement 08:56 - Winning back abandoned tabs 10:58 - Why ChatGPT traffic converts 10x better 13:07 - Ditching dashboards for an AI-first chat interface 14:52 - Correlation vs causation: weather, World Cup and email timing 15:50 - Unifying every tool under MCP 17:39 - What's next: Chrome extension and new agents 19:20 - Reals: TikTok for rage clicks 21:35 - Making layout shift (CLS) visible 22:40 - CLS as an agentic Core Web Vitals problem 24:12 - Real user monitoring vs synthetic testing 26:23 - How to get started and the traffic threshold that matters 28:16 - Wrapping up