i moved to new york to build my creative business from scratch | ep. 02

I moved to New York to build my creative business from scratch, and in this vlog we're talking about what it actually takes to grow as a creative today. Come with me through SoHo as we explore creative entrepreneurship, campaign production, personal branding, social media strategy and the changing world of retail. In this vlog: The keys to producing a strong creative campaign Should every creative build a personal brand? A conversation with creative director Sherelle about growing on Instagram and building your presence on social media How creatives can use Instagram to grow their audience and create opportunities Visiting The Rye in SoHo, where bread sells for $60, and exploring the revival of physical retail Ronnie Fieg's Kith and Ronnie's Pronto food truck in SoHo Why brands are investing in experiences, community and physical spaces The reality of moving to New York, feeling lonely and building a new life How being bullied as a kid influenced my creativity, authenticity and the stories I tell today I'm Tonya MAS, a creative director and entrepreneur building campaigns, brands and my creative business between culture, storytelling and strategy. Through these vlogs, I'm sharing the process of building my business in New York, the projects I work on, the people I meet and everything I'm learning along the way. BUILD YOUR BRAND WITH ME: • The complete framework we use in our business to help you build and position your own personal brand: https://mastery-framework.circle.so/m... • SOCIAL MEDIA AUDIT: A personalized audit of your social media, content, positioning and growth strategy: https://stan.store/tonyamas/p/persona... • BRAND STRATEGY DECK: The framework to strategically build and position your brand: https://stan.store/tonyamas/p/brand-s... • PORTFOLIO DECK: Build a portfolio that helps you present and pitch your work: https://stan.store/tonyamas/p/portfol... Subscribe to follow the journey of building my creative business in New York. CONNECT WITH ME Instagram: @tonyamasBusiness inquiries: contact@tonyamas.com