Why Your Web Leads Go Cold Before You Call

A website enquiry is worth less if nobody responds while the prospect is still ready to talk. UK service businesses can use n8n to capture each lead, understand the request, and alert the right person without adding another admin role. The workflow connects a HubSpot form to n8n, sends carefully limited text to Claude for structured analysis, applies an explainable score, and posts a notification in Microsoft Teams. The score supports prioritisation rather than making an automatic decision about a person. You will learn how to choose scoring fields, protect lead data under GDPR, compare n8n with Zapier at higher volumes, and measure the time saved. A team receiving 30 enquiries a week could recover roughly four hours of manual sorting. If you enjoy practical marketing automation that helps small teams respond faster, this one's for you.