Marketing in the Age of AI, with Vendasta CMO Sanjay Manchanda

Uncover the real reason why small businesses resist AI and learn how to turn that hesitation into a winning sales strategy! In this session, Vendasta CMO Sanjay Manchanda breaks down how agencies can bridge the AI adoption gap by shifting the conversation from feature-focused hype to solving real operational pain. Discover how verticalizing your messaging, selling "loss relief," and building multi-product adoption can dramatically boost retention and lifetime value. What you will learn: 1. Understand the SMB Gap: Learn why small businesses often push back on AI and how to reframe your pitch around tangible business outcomes and loss prevention rather than software features. 2. Identify Ready-Now Verticals: Pinpoint high-growth opportunities across target industries like home services, automotive, and professional services. 3. Master Verticalized Messaging: Craft targeted, industry-specific outreach using actual business owner vocabulary that drives conversions. 4. Drive Multi-Product Retention: See how stacking complementary AI and digital tools (like local SEO, reputation AI, and social marketing) reduces churn and expands recurring revenue. 5. Leverage Internal AI Workflows: Explore real-world examples of how agencies use AI employees to streamline lead capture, enrichment, and go-to-market operations. #vendasta #salesandstrategy #digitalmarketing #sellingai #upselling #marketingai #cmo #aiworkforce