Brand USA’s Tips for Unforgettable FAM Trips

What turns a good familiarization (FAM) trip into an unforgettable one? On this episode of the Layover Live podcast, Amanda Davis, UK and Europe trade director at Brand USA, shares with hosts how destination marketing organizations can create meaningful FAM experiences for international travel professionals. Tune in for a wide range of practical insights — from building authentic itineraries and making the most of your budget to understanding different markets and strengthening relationships long after the trip. Subscribe on Spotify: https://open.spotify.com/show/68epVBP... Subscribe on Apple Podcasts: https://itunes.apple.com/us/podcast/t... -- Visit The Layover: https://www.simpleviewinc.com/the-lay...