Lynda Weinman and Bruce Heavin - THE THING THAT MUST BE TAUGHT Book 3 - Part 04

California and Washington, 1995 to 2024. A graphic designer who taught herself the software teaches it to others: first in a rented room in Ojai, then as a shelf of recorded video a stranger can rent by the month. Nine hundred miles north and a decade later, another company sells a mathematics program that watches a child work and changes what it offers next, and sells it not to the child but to a school district, through a budget cycle, a purchase order and a board vote. One business is bought by the person who uses it. The other is bought by somebody who will never open it. This is what each of those facts does to a company, and what an outcome claim actually counts. Covers Lynda Weinman, Bruce Heavin, Jessie Woolley-Wilson, Lynda.com, and DreamBox Learning. Narrated with a synthetic voice.