How BENOFTHEWEEK Conquered TikTok and YouTube

Join the Colin and Samir Discord Server:   / discord   00:00 Who is BENOFTHEWEEK 2:31 Ben’s creator origin story 4:47 Who Ben watched growing up 5:50 Growing on TikTok 6:40 Crabs (saltwater ones) 8:55 Dry ice down the toilet 9:52 The Vegan teacher 12:55 Comedy in storytelling 14:52 Ben’s first brand deal 16:15 How to connect with Gen Z 18:40 Chronically online & the internet’s evolution 20:45 Curating the internet’s underbelly 21:47 Self-regulating time spent online 23:25 What Ben watches on TikTok 24:25 Originality on YouTube 26:00 YouTube Poop 27:25 Filthy Frank, RakaRaka, & Casey Neistat 31:16 Ben’s take on fame and money 33:33 Becoming a full time creator 37:10 Dropping out of college 38:27 His first viral videos 40:43 Success metrics 43:32 Ben’s lofi editing and shooting on an iPad 46:06 Building a team 47:57 Taking risks & social anxiety 51:02 Insta vs Snap 53:30 Gen Z humor & culture 54:43 YouTube Shorts 58:40 TikTok driving internet culture 1:00:05 MrBeast collab 1:01:58 Staying true to yourself 1:03:29 Banning TikTok 1:04:35 Why Ben doesn’t like brand deals 1:06:10 What’s next 1:08:00 Identity and YouTube 1:09:54 YouTube as a job 1:11:22 Ben’s creator support 1:12:45 Ben interviews Colin and Samir 1:13:26 Building relationships with brands 1:18:10 Selling out as a creator 1:21:30 Reddit? COLIN AND SAMIR’S NEWSLETTER 📫 90,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Work with us: ColinandSamirTeam@unitedtalent.com JOIN OUR COMMUNITY 📡 Discord:   / discord   📸 Instagram:   / colinandsamir   🐦 Twitter:   / colinandsamir   🎵 TikTok:   / colinandsamir   ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.