BSN Read∞ Counterintuitive by Naveen Jain

What if the biggest obstacle to success is the way we have always done things? In this BSN Read∞ session, Prof Bernie van Zijl explores Counterintuitive: Unconventional Principles for Success in Life and Business by entrepreneur Naveen Jain. Drawing on Jain’s experiences and unconventional approach to problem-solving, Prof Bernie examines why meaningful progress often begins by questioning accepted assumptions, challenging established practices and recognising opportunities others overlook. The discussion explores how leaders can think bigger, ask better questions and turn ambitious ideas into practical results. It also considers the importance of purpose, adaptability, experimentation and taking ownership of solutions. Throughout the session, Prof Bernie connects these principles to BSN’s Action Learning approach, highlighting the value of identifying root causes, challenging assumptions and learning through action and reflection. Key topics include: Why conventional thinking can limit innovation The power of asking better questions Thinking bigger while remaining grounded in evidence Turning ideas into action through ownership and experimentation Building leadership cultures that encourage curiosity and constructive challenge Finding purpose beyond traditional measures of success About BSN Read∞ BSN Read∞ is Business School Netherlands' monthly book discussion series, hosted by Prof Bernie van Zijl. Each session explores ideas from thought-provoking books on leadership, business, innovation and personal development, connecting them to real-world challenges and practical learning. #BSNReadInfinity #BusinessSchoolNetherlands #Counterintuitive #NaveenJain #Leadership #ActionLearning #Innovation