Why Great Consultants Struggle to Scale | Garrett Jestice

Most consultants don’t have a lead generation problem—they have an offer-market fit problem. In this episode of Back on T-R-A-C-K, Garrett Jestice, Founder of 10x Solo and former B2B SaaS CMO, shares how independent consultants and fractional executives can stop chasing the next client and start building a predictable revenue engine. We explore how SaaS product-market fit principles apply to high-ticket services, why standardizing your offer creates more demand, and how a simple, low-friction introductory offer can open doors to larger opportunities. Garrett also explains why repeatability—not customization—is the key to sustainable growth. If you're tired of living on the feast-or-famine cycle and want a business that scales with intention, this conversation is for you.