Andromeda: What to know about Meta’s latest algorithm and what to ignore

Meta's Andromeda update changed how ads get picked and delivered, and there's a lot of noise about what it means for advertisers. Marc Wirbeleit, creative strategist and ex-Meta with 12 years inside the company, explains what actually changed, what you can ignore, and where to focus your creative. This talk was recorded live at Influee's "How to win in paid social as a DTC brand in 2027" session on Tuesday, 27 October. What Marc covers What Andromeda changed in how Meta picks winners Why diversification is not variation Where to start: brief 3 ads, not 30 About the speaker Marc Wirbeleit is a creative strategist who spent 12 years inside Meta. Watch the full session with all four speakers:    • How to win in paid social as a DTC brand i...   Looking for UGC creators for your ads? Influee connects brands with 80,000+ verified UGC creators: https://influee.co #MetaAds #Andromeda #FacebookAds #CreativeStrategy #PaidSocial #DTC #Influee