Higher Ed's Biggest Challenge Has an Unglamorous Answer

Dr. Keith Edwards discusses the biggest challenge facing institutions of higher education and shares an unglamorous solution that he sees working across clients he works with. More here: https://keithedwards.com/2026/10/06/d... 0:00 Higher Ed's Biggest Challenge: Competition for Students 1:20 From "Just Like Everybody Else" to "Here's How We're Different" 2:30 Two Presidents, Same Challenges, Very Different Answers 3:40 You Can't Buy Your Purpose. You Have to Discern It. 4:30 Align Your Operations to the Promise 5:00 Try This Now: Ask "What Makes Us Special?" -- 👋 About Me: Hi, I’m Dr. Keith Edwards—speaker, author, and executive coach. I empower higher education leadership with the capacity and capabilities to lead toward better tomorrows for us all. Over the years, I’ve: ✅ Partnered with 400+ organizations to drive impact. ✅ Authored 25+ articles, book chapters, and several books. ✅ 1,800+ hours coaching senior leaders as a certified executive coach. My clients work with me again and again because I am an authentic educator, trusted leader, and unconventional scholar. I love being helpful. If you think I can help you or your organization, I’d love to learn more. 👉 Learn more about my work: https://keithedwards.com/ 📧 Get in touch: info@KeithEdwards.com 📰 Stay connected through my free weekly newsletter: http://eepurl.com/dbBngH Let’s create better tomorrows for us all. Music: “Pearl Lakes” by U137 By Arrangement with Deep Elm Records (www.deepelm.com) #highereducation #leadership #enrollment #purpose #curricularapproach