A Game of Luck? with Vincent Vergonjeanne from ZenRise

What happens when building a product becomes easier, but getting people to care becomes harder? In this episode of Tech Startup Stories, Natalie Binns speaks with serial entrepreneur Vincent, founder of ZenRise, about entrepreneurship, AI, marketing, distribution and the lessons he has learned from building and selling multiple businesses. Vincent has spent years building companies across video games and board game publishing. He grew Lucky Duck Games to 70 employees and $20 million in annual revenue before selling the company in 2024. Now, he is exploring a new challenge with ZenRise, an AI-driven growth and marketing platform designed to help businesses go from an idea to a live marketing campaign in minutes. The conversation explores what founders need to think about as AI makes building products faster and cheaper, why distribution could become even more important, and why trying to serve everyone can make it harder to build traction. Vincent also shares his approach to testing new ideas, finding the right ideal customer profile, experimenting with new opportunities and knowing when it is time to let an idea go. In this episode, we discuss: From video games to board game publishing Building and selling Lucky Duck Games Finding the next challenge after an exit Why Vincent built ZenRise How AI is changing business creation Finding your ideal customer profile The importance of niche focus When to persist and when to move on If you enjoy conversations about startups, entrepreneurship, artificial intelligence, product-market fit, marketing and building businesses, subscribe to Tech Startup Stories for more founder conversations with Natalie Binns. #Entrepreneurship #Startups #ArtificialIntelligence #AI #TechStartup