The Rise and Fall of Kodak: Why Kodak Failed | Business Documentary

The Rise and Fall of Kodak: Why Kodak Failed | Business Documentary In 1976, Kodak sold 90% of the film and 85% of the cameras bought in the United States. At its peak it employed 145,000 people, and in 1997 Wall Street valued it at about $31 billion. In December 1975, one of its own engineers built the first self-contained digital camera. On January 19, 2012, Kodak filed for bankruptcy. How does the company that invented digital photography get killed by it? From George Eastman's $25 camera and "You press the button, we do the rest", to the $1 Brownie, Kodachrome, the Carousel, the Polaroid war and Fujifilm, Steve Sasson's toaster-sized digital camera, George Fisher's "picture business", EasyShare, Ofoto, Chapter 11, Instagram's $1 billion sale, KodakCoin, the $765 million loan that never happened, and the film revival that kept Kodak alive. This is the story of how Kodak saw the digital future decades early, and why its business could never survive it. Chapters: 0:00 - Kodak invented the digital camera 1:09 - You Press the Button 3:55 - The Yellow Box Empire 7:22 - Don't Tell Anyone 10:15 - The Picture Business 13:07 - Chapter Eleven 15:31 - Second Acts 18:13 - A button with nothing after it Business Documentary tells the decisions, ambitions and strategic mistakes behind the world's most famous brands. #kodak #businessdocumentary #riseandfall