Norma - S.A.D. (Official Video)

Norma’s new single and video is about Neil, which is a figure that appears especially during the darkest season. We probably all have our personal devils, wherever we want them or not, it’s just about learning how to live with them. It may be quite difficult to get a daily life working as it is and it will not be easier to discuss economics, logistics or food when Neil creeps along your spine and says he's going to shoot you in your leg. In the video of SAD, we follow Neil in his different worlds and also to the kindergarten where he got a job as an entertainer. He travels through the countryside with his custom built car, he goes to preschool and disappears into his dream world where he floats among planets, fishes and laser lights. Scenography, costume and makeup by Emilia Esping. Photo by Norma and Nadja von Bahr. Edited by Fredrick Stewart Holm. Thanks to: Johannes Helje, Förskolan Enbacken, Björn Söderman and Joel Jedström (cirkus cirkör).