Design Your Online Business Forthe Results You Want

Start with Delivery. Then Design Your Sales, Marketing, Content, and Community. When experienced professionals decide to build an online business, they often start with a website, social media, email marketing, or a sales funnel. While that seems intuitive, it's not the fastest approach to get your online business operational. In this episode of the Online Business Doctor podcast, Dr. Tom Teague introduces a different approach: Start with the end in mind. Rather than building marketing systems first, design your online business around the results you want to achieve. Then work backward to determine the activities, offers, and systems needed to produce those results. What You'll Learn in This Episode Define the Results You Want A successful online business should deliver three types of results: Client results: Help the people you serve solve meaningful problems and achieve their desired transformations. Business results: Generate sufficient revenue and profitability to create a financially sustainable business. Personal results: Build a business that supports your desired lifestyle, flexibility, enjoyment, and fulfillment. Operate Left to Right. Design Right to Left. Most online businesses operate through three core activities: Marketing attracts qualified leads. Sales converts those leads into clients. Delivery helps clients achieve their desired results. But when designing your business, reverse the sequence. Start with delivery, then determine what you'll sell, and finally design the marketing needed to attract the right prospects. Design Your Delivery Experience Your signature framework provides the structure for helping clients achieve results. The next decision is how to deliver that transformation. Recorded formats include courses, videos, books, and downloadable resources. Live group formats include workshops, training programs, coaching, and masterminds. One-on-one formats include private coaching, consulting, and advisory services. Each option has different implications for your time, capacity, and lifestyle. Create Your Offers and Revenue Model Package and price your offers based on the value of the transformation you provide. Then connect your pricing to your revenue goals using a simple equation: Revenue = Price × Number of Sales Different combinations of price and sales volume create different requirements for marketing, sales, and delivery. Design Marketing Around Your Offers Once you've defined your delivery experience and offers, your marketing decisions become clearer. Who are your ideal clients? Where can you find them? What messages will attract their attention? How many qualified leads will you need? Support the Entire Journey with Content and Community Content educates and informs prospects and clients throughout marketing, sales, and delivery. Community provides interactive opportunities to connect, build trust, demonstrate value, and support learning and implementation. Build Your Business One Version at a Time You don't need to build everything at once. Start with your core offer and the essential systems needed to sell and deliver it. Get Online Business 1.0 operating, learn from your clients, and improve your business through focused sprints. Take the Next Step I'm preparing a five-day Online Business Success Design Workshop to help experienced professionals create their initial online business design and determine their path forward. Free participation and an optional VIP experience will be available. Learn more and join the notification list at https://obsdesignworkshop.com. Get additional free training to Create an Online Business You Can Trust at https://eobguide.com