汇源为什么不叫汇源了？朱新礼亲手做大了两百亿的果汁帝国，为什么又亲手丢掉了它？一个卖了34年果汁的人，为什么不能再卖自己的牌子？｜艾森 Essen

一个卖了 34 年果汁的人，为什么再也不能卖印着自己牌子的果汁？ 2026 年 10 月 19 日早上 8 点，汇源集团在公众号发声明：集团和下面的工厂，不再生产带「汇源」商标的果汁，改用一个新牌子，叫「咱家果源」。六天前，福州中院一审判朱家的两家工厂商标侵权，连带赔偿 9733.8 万元。当天晚上，「汇源」商标的主人北京汇源回应：汇源集团根本不是商标的主人，没资格宣布切割。 18 年前，可口可乐出 179 亿港元要买汇源，朱新礼点了头。签完字，他对记者说："当然我木了三天，你们原谅我。"被骂卖国，他又说："如果他不要汇源了，那也挺好，我们再搞个汇源出来，新汇源！" 很多人以为，是商务部拦下的那一刀毁了汇源。但商务部拦下的只是一个买家，后来把汇源一点点掏空的，是朱新礼自己搭起来的那套家族式的摊子。 179 亿港元的买卖，为什么是卖方自己办的一场秘密拍卖？ 上市公司 56 亿多的定期存款，是怎么替体外的两家公司还了贷款的？ 压垮汇源的最后一根稻草，为什么只是一笔 24 万的运费？ 今天，咱们从 2008 年夏天那场拍卖讲起，看朱新礼是怎么一步一步，把「汇源」这两个字输到别人手里的。 #汇源 #朱新礼 #咱家果源 #可口可乐收购汇源 #汇源果汁 After 34 years of selling juice, why can't he sell juice under his own brand anymore? At 8 a.m. on October 19, 2026, Huiyuan Group announced on its WeChat account that it would stop making juice under the "Huiyuan" trademark and switch to a new brand. Six days earlier, a Fuzhou court had ruled in the first instance that two Zhu family factories infringed the trademark and owed RMB 97.338 million in damages. That evening, Beijing Huiyuan, which actually owns the "Huiyuan" trademark, replied that Huiyuan Group was never its owner and had no right to announce any split. Eighteen years ago, Coca-Cola offered HK$17.9 billion for Huiyuan, and founder Zhu Xinli said yes. After signing, he told reporters he had felt numb for three days and asked them to forgive him. Called a traitor online, he said that if Coca-Cola didn't want the Huiyuan name, fine, he would simply build a new Huiyuan. Many people believe Beijing's veto killed Huiyuan. But the regulator only blocked one buyer. What hollowed the company out, piece by piece, was the family-run machine Zhu built himself. Why was a HK$17.9 billion deal run as a secret auction by the seller? How did more than RMB 5.6 billion in the listed company's time deposits end up repaying loans for two companies outside it? Why was the final straw a freight bill of just RMB 240,000? Let's start with an auction in the summer of 2008, and follow how Zhu lost the name "Huiyuan" one step at a time. #Huiyuan #ZhuXinli #CocaCola #ChineseBusiness #BrandWar 艾森 Essen｜推特 x.com/essen_ai｜油管    / @essenai   Join this channel to get access to perks:    / @essenai