Generate Long-Term Growth by Increasing Your AI Search Visibility

Traditional search engine volume is experiencing a structural decline as AI chatbots and generative answer engines redefine how buyers seek solutions. Despite this massive shift toward generative discovery, many B2B organizations are still relying on outdated organic playbooks, resulting in a decrease in their organic search visibility. How can B2B marketing teams adapt their digital strategy to maintain organic dominance and capture market share in an AI-first search environment? In this episode, we sit down with Jenna Hannon, Founder of Hatter, who shared actionable strategies to drive long-term growth by increasing your AI search visibility. Jenna broke down the critical transition from legacy SEO to Answer Engine Optimization (AEO) powered by generative search models. She analyzed the operational impact of changing search behavior and why broad keyword targeting is losing ground to hyper-specific user prompts. Jenna also explained how large language models (LLMs) parse context to surface authoritative B2B solutions, while outlining the diminishing influence of traditional backlink building. Finally, Jenna delivered her proven framework for optimizing B2B content for generative engines and elaborated on the precise metrics growth teams must track to measure success. Inside this episode: 00:00: From keywords to prompts: The new search reality 00:27: Why traditional SEO and outdated playbooks are failing B2B companies 02:13: SEO to AEO: How Google’s AI summaries are changing the search landscape 08:34: What B2B companies are getting wrong about AI search (and how to fix it) 13:21: Reddit, YouTube, and third-party mentions: What really matters 21:34: Tactics that actually build AI search visibility 27:05: Metrics that matter: AI visibility, mentions, and leads If you’re a marketing leader or part of a marketing team who’s ready to ditch outdated SEO playbooks and increase your company’s visibility in AI search, tune in to this episode! I👉Don’t forget to like, subscribe, and hit the bell so you never miss our episodes! 📌 Learn more about Jenna Hannon and Hatter (https://www.gethatter.ai/) #B2BMarketing #AnswerEngineOptimization #AEO #AISearch #SEO #ContentStrategy #B2BSaaS #JennaHannon #Hatter Agency