Behind the scenes of Jeremy Renner's Super Bowl commercial

With Super Bowl commercials almost as eagerly awaited as the game itself, brands are investing up to $7 million for 30 seconds of airtime, aiming for memorable impact and viral success. CBS News’ Jo Ling Kent has more. Each weekday morning, "CBS Mornings" co-hosts Gayle King, Tony Dokoupil and Nate Burleson bring you the latest breaking news, smart conversation and in-depth feature reporting. "CBS Mornings" airs weekdays at 7 a.m. on CBS and stream it at 8 a.m. ET on the CBS News app. Subscribe to "CBS Mornings" on YouTube:    / cbsmornings   Watch CBS News: https://cbsnews.com/live/ Download the CBS News app: https://cbsnews.com/mobile/ Follow "CBS Mornings" on Instagram:   / cbsmornings   Like "CBS Mornings" on Facebook:   / cbsmornings   Follow "CBS Mornings" on Twitter:   / cbsmornings   Subscribe to our newsletter: https://cbsnews.com/newsletters/ Try Paramount+ free: https://paramountplus.com/?ftag=PPM-0... For video licensing inquiries, contact: licensing@veritone.com