How To Make Google Ads Work With A Small Budget
Dylan Moore
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How To Make Google Ads Work With A Small Budget
7 416 просмотров · 2 г. назад
Dylan Moore
422 подписчика
7 416 просмотров · 2 г. назад
In this video, I'll guide you through running an effective Google Ads campaign even with a limited budget. Whether you're spending £10 or £200 per day, these tips will help you maximise your return on investment.
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Key Points Covered:
Budget Allocation: Understand how to size your budget based on your industry and conversion goals.
Bid Strategy: Learn why 'Maximise Clicks' is preferable for new accounts without conversion data and how to avoid junk clicks.
Keyword Selection: Tips on choosing exact match keywords and using tools like SpyFu to spy on competitors.
Conversion Events: Set up high-intent conversion events to gather meaningful data and optimise towards your business goals.
Ad Copy: How to prequalify leads through your ad copy to reduce irrelevant clicks and maximise conversion rates.
Landing Page Optimisation: The importance of a well-designed landing page tailored for conversions without distractions.
Campaign Maintenance: Ongoing A/B testing and optimisation strategies to keep your Google Ads campaign profitable.
Useful Links:
SpyFu: https://www.spyfu.com
Google Ads: https://ads.google.com
Additional Tips:
Ensure your landing page has a strong offer, high LTV, and lots of social proof.
Avoid using broad or phrase match keywords with maximise clicks to prevent irrelevant traffic.
Google Ads can be expensive, especially in B2B sectors, but with the right approach, it can become a powerful money-making machine for your business. Make sure your business fundamentals are strong before diving into paid ads.
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