The Scaling Mistakes Killing CPG Brands

In this episode of PIC Conversations, host Cole Pennington is joined by team members Michael Odell (VP, Client Services) and Demi Noyen (Natural Channel Manager) from Proud Impact Collective. The discussion centers around strategies for emerging consumer packaged goods (CPG) and beverage brands aiming to scale up revenue, navigate retail channels, optimize distribution methods, and work effectively with broker partners. 00:00 – Introduction of Guests & Episode Focus 02:04 – Determining Channel Strategy & Target Alignment 05:35 – Navigating the Natural Channel & Certifications 12:03 – Route to Market: Wholesale Distribution vs. DSD 17:46 – Scaling Regional Footprints & Graduating to Conventional Retail 26:00 – Essential Industry "Dos and Don'ts" 34:44 – Giving Constructive Feedback ("Calling a Baby Ugly") 42:58 – When to Hire a Strategic Growth Partner or Broker 50:59 – Closing Remarks ABOUT PIC CONVERSATIONS PIC Conversations is the no-fluff podcast from Proud Impact Collective, built for CPG founders, sales leaders and marketers. Each episode brings a retail, foodservice or digital commerce operator on to say what actually works. To learn more, go to https://www.proudimpact.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from Proud Impact Collective, LLC, or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by Proud Impact Collective, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Proud Impact Collective, LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.