The ENTIRE History of Nike in 12 Minutes

A $35 logo. A waffle iron experiment. A business selling somebody else’s shoes. How did these beginnings lead to Nike? Explore the history of Nike in 12 minutes, from Phil Knight and Bill Bowerman’s Blue Ribbon Sports to the Swoosh, Air Max, and Michael Jordan’s signature sneakers. Discover how Nike combined footwear innovation, athlete partnerships, and “Just Do It” advertising to build a global brand. We also examine the factory controversies, growing competition, and business challenges behind its success. Along the way, uncover the real story behind the “banned” basketball shoes and how Nike turned sporting moments into products people wanted to own. Which company should we cover next: Adidas or Puma? Tell us in the comments, and subscribe for more company history documentaries. #Nike #NikeHistory #PhilKnight #MichaelJordan #AirJordan #Swoosh #JustDoIt #SneakerHistory #BusinessHistory #CompanyHistory #Documentary