EP 25. How to Tell If Your Marketing Is Helping or Hurting Your Growth

With AI making it easier than ever to create content, most businesses are doing more marketing, but few can say whether it’s working. In this episode, Simon Dell is joined by Danielle Coffin, Founder of My Marketing Makeover and fractional CMO, who shares a practical three-pillar framework for telling marketing activity from marketing that drives growth. Danielle draws on more than 18 years in marketing, from corporate roles and major events to digital agencies and co-founding her own business. In this session, she covers: Why most marketing fails because of weak foundations, not the channel or the budget The four foundations to fix first: a specific audience, positioning that’s genuinely yours, tracking that ties activity to revenue, and a story only your business can tell Why to look for proof (leads, sales, cost per lead, bounce rate) rather than vanity metrics, and how UTM tagging shows which ads actually convert How to tell whether AI is helping your marketing or hiding the gaps Three questions to ask your team or agency about how they use AI A real client case study that grew to more than 100 leads a month Audience Q&A on lead magnets, nurture emails and why consistency matters over the long term. Connect with Danielle on LinkedIn - https://www.linkedin.com/in/danielle-... We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify. 🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. 🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.