How To Track The Initial Traffic Source with GTM (feat. Julius Fed from AnalyticsMania)

Google Analytics by default attributes the last known source to the User. But what if you wanted to know which source initially led to a conversion? In this video, Julius from AnalyticsMania will show us how we can track the initial source of traffic, save it to a cookie and port it into a custom Dimension. #InitialTrafficSource #GoogleTagManager #Measure OUTLINE: 00:00 - Intro 01:09 - Aquisition Reports in Google Analytics 02:02 - Set Up GTM Tag to Read the Initial Traffic Source of Visitor 05:12 - Create User-Defined Variable 06:26 - Creating a Custom Dimension in Google Analytics 07:46 - Setting Up Tag Sequencing - 09:43 - Testing 🔗 Links: Script used: https://gist.github.com/measureschool... AnalyticsMania: https://www.analyticsmania.com 📄Read this Video's Guide: https://measureschool.com/track-initi... 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de... 🚀 Hire us: https://measureschool.com/services/