ASO, Pricing & AI App Discovery in 2026: What Actually Grows Revenue | Kevser Imirogullari

App Store Optimization doesn't work without install volume, and most subscription apps start ASO too late. Kevser Imirogullari is an ASO and Apple Ads consultant who has worked on 60+ mobile apps. In this episode, Kevser explains: — why ASO should run alongside paid user acquisition instead of replacing it when the budget dries up — why copying your top three competitors' screenshots makes every search page look the same — why most apps are underpriced — why showing value before the paywall works better than opening with ATT and push permission requests — why adding the word "free" to a prompt changes which apps get recommended — why YouTube is the second biggest source of citations after editorial content. CHAPTERS: 00:00:00 — Intro 00:01:46 — Why ASO needs install volume to work 00:03:39 — Most common mistake is copying competitor screenshots 00:05:47 — Screenshot design: benefit captions and phone mockups 00:11:11 — Competitor outbidding you in Apple Ads 00:13:45 — Pricing experiments 00:17:35 — Auditing an app: LTV, plans, weekly vs annual 00:19:11 — Paywall placement: show value before asking to pay 00:23:17 — Is AI app discovery a real channel yet? 00:26:10 — 200 queries, 4 AI platforms: why "free" changes results 00:28:16 — Why apps should be on YouTube now 00:32:02 — One thing to fix this month: pricing 00:33:34 — Pricing by country 00:34:59 — Connecting AI to your dashboards 00:39:25 — Favorite AI tools 🔔 Subscribe to our YouTube channel so you don't miss new episodes.