Lead Gen Decoded: How AI & Intent Data Are Transforming B2B Sales in 2025

In this Lead Gen Decoded webinar, Nina Interland Bell from Bombora speaks with Jim Callan, CEO and co-op member at Datia K12, about transforming B2B lead generation with data-driven insights. They discuss how aggregating multiple intent signals—including Bombora's Company Surge Intent data—creates more effective lead scoring, why traditional outreach tactics are falling short, and how AI enhances personalization while the human element remains essential for meaningful sales engagement.