Road to CFR 2026: FarmingWatch x CFR Episode 4 – Hardgrass Bronc Match

The road to a seventh straight CPRA Championship doesn't get any easier. In Episode 4 of Road to CFR 2026, FarmingWatch follows Zeke Thurston to the Hardgrass Bronc Match, one of the most unique stops of the rodeo season. Set in the heart of ranch country, this high-stakes event brings together rodeo athletes, producers, and agricultural communities that help shape the western way of life. As the season pushes toward its final stretch, Zeke reflects on the challenges, momentum, and determination required to stay at the top of the standings. With championship aspirations on the line, every ride matters. From elite bronc riding action to the deep connection between agriculture and rodeo, this episode showcases the people, places, and traditions that define the journey to the Canadian Finals Rodeo.