How to Build a Brand That Converts | Audrey Chia on Branding, Content & AI

What does it take to build a brand that stands out, attracts the right audience, and drives real business growth in the age of AI? In this exclusive Future Leaders Conference interview, host Fareed Yaseen speaks with Audrey Chia, Founder of Close With Copy, a fractional content strategy consultancy that helps businesses build brands that convert. Having grown her LinkedIn audience from zero to more than 70,000 followers, Audrey shares her insights on personal branding, business positioning, strategic copywriting, content marketing, and the evolving role of artificial intelligence in business. In this conversation, we explore how founders can move beyond simply creating content for likes and impressions to building a strong brand that generates qualified leads and supports long-term growth. 🎙️ What you'll learn in this interview: 🔹 Branding vs. Business: Why having a business isn't the same as building a memorable brand. 🔹 Positioning & Strategy: Common branding mistakes founders make and how to stand out in a competitive market. 🔹 LinkedIn Growth: Lessons from growing a personal brand from zero to over 70,000 followers. 🔹 Content That Converts: How to turn content into qualified leads and meaningful business results. 🔹 Human × AI Workflows: How businesses can use AI to improve productivity without losing their creativity or unique voice. 🔹 Entrepreneurship & Resilience: Turning rejection and uncertainty into opportunities for growth. 🔹 The Future of Branding: What successful brands will need to do differently in an AI-saturated marketplace. We also get to know Audrey through a rapid-fire round covering branding, marketing trends, AI tools, entrepreneurship, and her definition of success. Whether you're an entrepreneur, founder, marketer, content creator, or aspiring business leader, this conversation offers practical perspectives on building a stronger brand and navigating the future of marketing. 🎤 Guest: Audrey Chia, Founder of Close With Copy 🎙️ Interviewer: Fareed Yaseen 📺 Presented by: Future Leaders Conference | Next Business Media 🔗 Connect with Audrey Chia on LinkedIn:   / audrey-chia   If you found this conversation valuable, give the video a like, share it with your network, and subscribe for more insights from industry leaders, entrepreneurs, and changemakers. 💬 Join the conversation: Is personal branding becoming more important as AI makes content creation easier? Share your thoughts in the comments. #AudreyChia #PersonalBranding #ContentMarketing #ArtificialIntelligence #BrandStrategy #FutureLeadersConference #NextBusinessMedia