Future Investment Initiative Institute, Riyadh 2025 | Is Brand a Strategic Asset in Finance?

Brand isn’t usually top of mind as a growth driver in finance, but that doesn't make it any less of a high-value asset. Investment firms, asset managers and sovereign wealth funds, with their patient, long-term capital outlooks, have a unique opportunity to capitalize on brand—Greg Handrick unpacks how at FII9 in Riyadh. Speakers: David Haigh, Chairman & CEO, Brand Finance, Greg Handrick, Managing Director EMEA, Lippincott, Mohammed Sayyad, Head of Corporate Brand & Strategic Advisory, PIF.