She Waited 8 Years to Go Full-Time. Here's What Stopped Her | Zalfa Paddy

What does it take to build a business that keeps running without you? Zalfa Paddy, a consultant, marketer and founder based in Accra, Ghana, joins Obafela Killa on Builders of Africa. She shares why she waited eight years to go full-time on her food brand, Flutter Batter, and what she's building next: Woman to Woman, a nonprofit for women entrepreneurs. In this episode: • Why "you build people, not just brands" • How to know when you're playing it too safe, and when to leave your job • Key person dependency, and how her mother's business ended after an injury • How Flutter Batter grew from a pancake craving to a full catering business • Why fear, not money, held her back • What's the worst that could happen? Chapters: 0:00 Meet Zalfa Paddy 2:15 Why build people, not just brands 5:05 From consultant to full-time founder 10:11 When is it time to quit your job? 16:00 Her mother's business and key person dependency 20:14 Inside Woman to Woman: training, circles and mentorship 24:23 What Woman to Woman would mean for members 29:16 The Flutter Batter story 37:23 Why she waited eight years: fear 41:08 Taking risks, loans and opportunities 46:00 "What's the worst that could happen?" 47:51 Building systems so a business can outlive you 49:04 Woman to Woman is not just an idea: challenge accepted 51:03 Closing advice: take opportunities and love Africa About Builders of Africa: practical lessons from people building the future of the continent, one story at a time. Zalfa paddy LinkedIn:   / zalfa-paddy   Builders of Africa website: https://obafelakilla.com/boa BoA Instagram:   / buildersofafricapodcast   #BuildersOfAfrica #AfricanEntrepreneurs #WomenInBusiness #Entrepreneurship #Ghana #SME