The agave bubble just burst–I went to Tequila, Mexico to find out why

Check out https://www.helloaxel.com/outthere for more info! In the past 20 years tequila has gone from a cheap drink for spring breakers to a fine spirit for sipping, but during that time the agave that makes tequila has had a wild price bubble and crash. I went down to Mexico to learn how the largest tequila brand in the world deals with the difficult nature of this industry. Intro music by Cal Freundlich. Ever wonder who pays me what in these videos? I’ll tell you! Jose Cuervo did not pay us anything for this, and did not have any editorial oversight in the making of the video. They just gave us access to their space, and I did get to take home the bottle of tequila that I made:) Follow Macy for more ‪  / macyagilliam      / @macyagilliam   Video chapters: Intro 00:00-1:01 Harvesting with the jimadors 1:02-5:11 Breakfast with the jimadors 5:12-5:58 Cuervo’s agriculture strategy 5:59-9:05 Testing at the distillery 9:06-11:33 Fermentation 11:34-14:15 Distillation 14:16-15:58 Aging 15:59-17:41 Bottling 17:42-18:56 Driving a tractor 18:57-19:36 Subscribe to Morning Brew Sign up for free today: https://www.morningbrew.com/daily/sub... Follow The Brew! Instagram -   / morningbrew   Twitter -   / morningbrew   Tik Tok -   / morningbrew