How Tariq Ahmad Dar Turned Kashmiri Craft Into a Global Brand
CEO INDIA Magazine
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How Tariq Ahmad Dar Turned Kashmiri Craft Into a Global Brand
193 просмотра · 4 недели назад
CEO INDIA Magazine
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193 просмотра · 4 недели назад
For centuries, Kashmir has been the birthplace of some of the world's finest handmade crafts — yet it never had a global brand to call its own. This documentary uncovers the untold story of Tariq Ahmad Dar, founder of Pashmkaar, and how a boy who once learned embroidery at the age of 12 built a brand that today stands for authenticity, artisan empowerment, and Kashmiri heritage on the world stage.
From the narrow lanes of Srinagar to international runways in Hong Kong, Taiwan, and beyond — from empowering 500+ local artisans to receiving the "Pride of Jammu & Kashmir" award — this is the real story of how Pashmkaar turned centuries-old craftsmanship into a symbol of global pride.
🧵 Watch till the end to know how one man's mission changed the future of Kashmiri artisans forever.
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