Maximising Fruit Quality in Australian Cherries - Webinar 2 Recording - July 2026

In this webinar, Extension and Communication project team present Webinar 2: Maximising Fruit Quality as part of the 2026 Australian Cherry Industry Winter Webinar Series. This session explores consumer insights, retail performance, eating quality and the factors that influence repeat purchase and demand for Australian cherries. Speakers include: Georgia Haenke, Hort Innovation Georgia provides an overview of cherry category performance, consumer behaviour, retail trends and opportunities to build awareness and demand across the season. Mark Loeffen, Delytics Mark shares insights from the Monitoring Cherry Supply Chain Quality Project, including fruit quality findings, consumer taste panel results, maturity measures and the importance of delivering a consistent eating experience. Topics covered include: Cherry category performance and consumer trends Retail sales, household penetration and repeat purchase behaviour Seasonality, value perception and snacking occasions Fruit quality, maturity, Brix and firmness Why consistent eating quality is important for building consumer confidence Opportunities to strengthen demand beyond the Christmas peak This webinar was delivered through the Extension and Communication for the Australian Cherry Industry project. For more information, visit Cherry Growers Australia: www.cherrygrowers.org.au #AusCherries #CherryGrowersAustralia #AustralianCherries #CherryIndustry #FruitQuality #HortInnovation