Is The Mattress Industry Doomed? - Steve Houk: Episode 291

In this episode, we sit down with Steve Houk, Owner of Boise Mattress and a leading voice in the mattress industry. Steve shares his perspective on the challenges facing mattress retailers today, what’s changing in the industry, and whether the traditional mattress business model has a future. As the leader of The Mattress Industry Network Group, the largest Facebook group dedicated to the mattress industry, and the host of a Mastermind Group for store owners, Steve has a unique view of what’s working—and what isn’t—in today’s competitive marketplace. He is also frequently sought out for his expertise in marketing and sales. Tune in for an insightful conversation about the future of the mattress industry, the strategies successful store owners are using, and what retailers can do to adapt, compete, and thrive in a rapidly changing market. 👤Connect with Steve Houk: ✅ Website: https://boisemattress.com/ ✅ LinkedIn:   / steve-h-59464719   ✅We are proud partners with Mattress Industry Network:   / mattressindustrynetwork   ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences