Louise Hill: Starting at 47, Raising Millions & Building GoHenry

What happens when you decide to jump off a cliff and start a business at 47 as a single mother of two? In this episode of Screw It Just DO It, Louise Hill, Co-founder of GoHenry, shares the incredible story of turning a simple parenting headache—her kids spending all her money on iTunes—into a fintech powerhouse serving millions of children across the UK and US. Louise reveals the raw, unvarnished reality of building GoHenry : • Facing 60 to 70 initial rejections and surviving a 103-pitch fundraising round • Why she has "never balanced" work and family life, and why founder guilt is universal • Discovering her own name was the #1 "Single Point of Failure" in her company • How asking the "dumb question" allowed her team to challenge accepted financial wisdom • The mission to make every kid smart with money and add £7bn to UK GDP Key Takeaways • You don't need to know everything before you start—learn by asking questions • Why testing "fake front doors" beats endless analysis paralysis • How early financial education buys children time and options for their future • Why the founder will always be the best storyteller for their business 🎧 Listen to the full episode of Screw It Just DO It 🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham 👉 www.festivalofentrepreneurs.co.uk ---------------------------- Connect with me: 👉🏼 https://www.festivalofentrepreneurs.c... 👉🏼 Apple - https://podcasts.apple.com/gb/podcast... 👉🏼 Spotify - https://open.spotify.com/show/6zGHXSl... 👉🏼 Linkedin -   / alex-chisnall   👉🏼 Instagram -   / alexchisnall_   👉🏼 Facebook -   / alex.chisnall   👉🏼 X -   / alexchisnall   👉🏼 Threads - https://www.threads.net/@alexchisnall_ 👉🏼 TikTok - https://www.tiktok.com/@alex_chisnall... 👉🏼 YouTube -    / @alexchisnall