Ed Freeman: Can capitalism adapt to serve a changing world?

For Ed Freeman, a professor at the ‪@universityofvirginia‬ Darden School of Business, it’s time to loosen the “grip” of the old narrative about business – that it exists only to make money for shareholders. Freeman sat down with the HBS Institute for Business in Global Society (BiGS) to discuss a future in which businesses can integrate ethics into their missions and meaningfully contribute solutions to society’s biggest problems. Freeman asserts that “making money is a means, not an end,” and integrating stakeholder voices in corporations’ business models will yield more successful companies and more value for society. ‪@DardenMBA‬ This interview discusses: 01:01 – Who is Ed Freeman? 01:16 – What is Freeman #research about? 02:24 – What are the values of stakeholder theory and business #ethics? 03:28 – What is holding business leaders back from integrating these theories? 04:35 – What is Freeman’s advice for #CEOs? 05:37 – Why is this work timely now? 06:37 – How can we identify the right minds to innovate on societal and environmental challenges? 08:35 – What are the challenges ahead? 10:00 – How do business models affect society and vice versa? 10:56 – Is it time to change business education? 13:38 – How is BiGS driving change? For more stories on #purpose from Ed Freeman and other thought leaders, visit: www.hbs.edu/bigs