BIOVIT Live Presents: Are "Natural" Claims Misleading Consumers?

Watch this BIOVIT Live webinar "Are “Natural” Claims Misleading Consumers?" with guest speaker Antonio De Carluccio from Safe Food Advocacy Europe. In November 2024, SAFE published “Enhancing Transparency in Food Products”, a survey of 5,000 Europeans. We were delighted to have Antonio on BIOVIT Live to discuss the key findings of this survey. Topics include: Should “natural” claims be legally protected? How do consumers perceive terms like “natural"? Are brands using these claims misleadingly?