Using Social Media Marketing to Sell Your Books

Your novel is ready to go out into the world! So... now what? Kate Rock has spent nearly a decade answering that question for self-published, indie, and traditionally published authors alike. In this chat with NINC member Michele Dunaway, Kate—who founded Kate Rock Literary Services—discusses the difference between book marketing and PR, and she includes what Bookstagrammers and book tours can do to help authors reach new audiences. Novelists, Inc: https://ninc.com/ Kate Rock Literary Services: https://sites.google.com/katerocklite... Michele Dunaway: https://micheledunaway.com/ Ryan Wesley Gilreath: https://www.ryanwesleygilreath.com/ Kate Rock is the founder of Kate Rock Literary Services and Kate Rock Book Tours, a boutique, woman-owned marketing and PR firm that has been serving authors since 2016. Working with self-published, indie, and traditionally published writers, Kate and her team specialize in creating customized marketing campaigns, from Bookstagrammer-driven book tours and buddy reads to graphic design, consultation, and full book release packages. Known for her one-on-one approach and willingness to work with all budgets, Kate has built a dedicated network of influencers and book clubs across the U.S. and Canada to help authors get their books into readers’ hands. Michele Dunaway is a best-selling contemporary romance author who writes happily ever afters set in small towns with cookie stores and wine. With a career spanning more than 25 years, Michele writes "Hometown Sweet with a Hint of Spice” love stories featuring strong sexy heroes and feisty heroines. Describing herself as a woman who does far too much and never wants to stop, Michele is a former English and journalism teacher serving as the 2026 NINC President Elect. A proud mom of two grown daughters, Michele shares her home with far too many rescued cats, who of course completely rule the roost.