How Writing Your Book Can Launch Your Global Brand - Nicky Marshall

Could writing a book be the secret to turning your business into a global brand? In this episode of The Engaging Marketeer, Darren Jamieson chats with Nicky Marshall about how writing and publishing a book can transform your personal brand, establish you as an expert and open doors to opportunities around the world. They get into how Nicky went from surviving a life-threatening scuba diving accident and a stroke to becoming a bestselling author and international speaker, with speaking engagements in New Delhi, Boston and even Harvard University. There's also talk of self-publishing, traditional publishers, Amazon bestsellers, how much money authors actually make, why business owners struggle to delegate, the dangers of trying to do everything yourself and whether AI can really help you write a book. And somehow, Jeff Goldblum, Jurassic Park, Wayne Rooney and indoor skydiving all make an appearance. If you're an entrepreneur, business owner, aspiring author or someone looking to build your personal brand and get paid for public speaking, this one's packed with ideas about how writing a book could take your business further than you ever imagined. 🕧 Chapters 00:00 Intro 02:35 What Makes a Successful Entrepreneur? 04:02 Why Entrepreneurs Need to Learn to Delegate 07:42 Why Good Salespeople Focus on Helping Others 10:10 Hiring People Who Are Better Than You 12:55 The Importance of Wellbeing for Business Owners 15:36 Just Because You Can Doesn't Mean You Should 18:46 Why Taking Time Away From Your Business Matters 20:22 How Writing a Book Can Grow Your Business 21:12 Nicky's Life-Threatening Diving Accident 27:00 How Publishing a Book Leads to International Speaking Opportunities 29:35 Writing a Book for Profit or Personal Branding 31:52 Why Being a Published Author Builds Credibility 33:25 Self-Publishing vs Traditional and Hybrid Publishing 37:43 What Does a Professional Book Publisher Do? 41:21 Choosing the Right Audience for Your Book 44:44 How Many Words Should a Business Book Have? 46:40 How Much Money Can You Make Publishing on Amazon? 48:45 Turning Your Book Into a Marketing Tool 51:30 How to Get Paid for Public Speaking 52:51 Final Thoughts and How to Contact Nicky About your guest: Nicky Marshall is an international award-winning bestselling author, keynote speaker, entrepreneur and publishing mentor. She is the founder of Discover Your Bounce, a business specialising in wellbeing, leadership development and helping aspiring authors turn their ideas into professionally published books. After experiencing a life-threatening diving accident that resulted in decompression sickness and a stroke, Nicky wrote Rescued by the Coast Guard, sharing her journey of recovery and resilience. Her books have since helped her establish an international speaking career, with engagements at the Women's Economic Forum in New Delhi, the Novartis Institutes for BioMedical Research in Boston and a networking group at Harvard University. Through her publishing business, Nicky helps entrepreneurs, business owners and aspiring writers develop, publish and market their books, including achieving Amazon bestseller status. Her work focuses on self-reliance, entrepreneurship, personal wellbeing and the power of storytelling to build credibility and create new opportunities. You can connect with Nicky here: Facebook:   / nickymarshalldyb   LinkedIn: https://www.linkedin.com/in/nickymars... Instagram:   / nickymarshalldyb   Discover Your Bounce: https://www.discoveryourbounce.com/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast... LinkedIn:   / darrenjamieson   Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk #WritingABook #SelfPublishing #PersonalBranding #Entrepreneurship #BookPublishing #BusinessGrowth #PublicSpeaking #MarketingStrategy