Exploring Factors Influencing Word-of-Mouth Intentions for AI Profile Picture Generation Services

제목: Exploring Factors Influencing Word-of-Mouth Intentions for AI Profile Picture Generation Services: Evidence from the TAM, Self-Presentation Theory, and Perceived Risk Theory DOI: [10.1080/10447318.2025.2474498] 성균관대학교 저자: Xiangying Zhao, Shunan Zhang, Seungjong Sun, Jang Hyun Kim 소개: Surveying 312 Korean users, this study finds that perceived usefulness and ease of use shape attitudes toward AI profile picture services, which in turn drive word-of-mouth intention.