NO TOX Ep 2: Regenerative Agriculture: The Future of Food and Climate (with John Roulac)

John Roulac sold a billion dollars of organic food. Then he started testing what was in it. Seventy percent of the imported organic lots his company tested came back hot with banned pesticides. He rejected them. Those same lots went straight to his competitors and onto shelves with a USDA Organic seal on the front. When he told retailers, they said it wasn't their job. That's the guy I have on this week. John founded Nutiva in 1999 with 500 hemp seed bars sold out of his car. He built it to nearly a billion in retail sales and 30,000 stores. He put the first thirty thousand dollars into Kiss the Ground, the Netflix film that made regenerative agriculture a household phrase. He's founded seven nonprofits. He now runs Coco Clean, a plastic free detergent company he spent 32 months formulating because nobody else would. He got here because at 21 a radio DJ said a truck driver dumped nuclear waste nine miles from his house. What we get into: The two tier organic system. US lots go untested. European lots get tested and pass. Guess which ones end up in your cart Why organic acreage is shrinking while organic sales climb, and why electing a different president won't fix it The real reason seed oils took over America. It wasn't health. It was a byproduct problem the industry needed to unload Fourth generation chemical exposure, and what happens when each generation passes the load to the next through the umbilical cord and breast milk Millennials have half the testosterone John had at the same age. Boron is part of that story and almost nobody talks about it Selenium, boron, copper. The three minerals missing from the conversation and the foods that actually contain them Ninety five percent of detergents sold today contain a synthetic dye that serves no function except marketing How he got GMOs pulled from Cheerios and Hershey with a comment campaign Food forests in Guatemala, Kenya, and Malawi, where a nitrogen fixing tree planted every two meters replaced the fertilizer that isn't coming anymore Why he hired a 20 year old from Taco Bell who couldn't afford college, and what she was running four years later The biggest lie in the food system, and the bigger lie inside the movement fighting it John doesn't get invited to the cocktail parties anymore. He'll tell you why on air. If you switched to organic and figured you were covered, this one's going to be slightly uncomfortable. Good! That's the point. Connect with John Roulac Website: https://johnroulac.com LinkedIn:   / johnroulac   Instagram:   / johnroulac   Substack: https://substack.com/@johnroulac Coco Clean: https://www.cococlean.com