ClassPass Digital Content Plan | Your Pass to More Together | Team 4

Complete 25-slide presentation for Team 4’s ClassPass Digital Content Plan, developed for BUAD 5287 Digital Content Management at William & Mary. Our campaign, “Your Pass to More Together,” explores how existing ClassPass members can discover shared lifestyle experiences beyond fitness and wellness. Includes consumer insights, campaign creative, channel strategy, measurement, responsible AI considerations, references, and the closing sequence. Student project featuring AI-generated and AI-altered visuals and authorized likenesses. Not affiliated with or endorsed by ClassPass.