BMW Is (Finally) Getting What They Deserve...

BMW now expects its car business to earn a margin of just 1 to 3% in 2026, down from 9.8% in 2023, and it plans to cut about 8,000 jobs. How did the company behind the Ultimate Driving Machine go from a record 2,554,183 deliveries and 18.5 billion euros in operating profit to a profit warning, a sliding share price and a billion-euro restructuring? This video follows the giant kidney grilles on the 7 Series, 4 Series, M3, M4 and XM, the ConnectedDrive heated-seat subscription that BMW abandoned at the 2023 Munich show, the Continental braking recall that hit 1.53 million cars, the slump in China, and the Neue Klasse iX3 that is now pulling BMW back toward its own past. Subscribe for documentaries on how major companies win, lose and break apart. Fair use notice: this video uses third-party footage and images for commentary, criticism and news reporting. All rights belong to their respective owners. #BMW #BMWiX3 #CarIndustry #NeueKlasse #HeatedSeats #ConnectedDrive #KidneyGrille #BMWM3 #BMWXM #AdrianVanHooydonk #PieterNota #BMWChina #BusinessDocumentary