Carving a Brand with Martin Goebel | Insight City Podcast | Episode 26

This week on Insight City, Carlos Zamora sits down with Martin Goebel, founder of Goebel Furniture, a St. Louis-based design and fabrication studio known for its handcrafted, heirloom-quality pieces. Trained as both a designer and a craftsman, Martin blends traditional woodworking techniques with modern aesthetics, creating furniture that’s as functional as it is artful. In this conversation, he shares the story behind building his brand, the challenges of scaling a custom workshop, and how Goebel Furniture has carved out a national reputation while staying deeply rooted in St. Louis.