Behind the Design | GROUNDS COLLECTION 🤎

You can’t pour from an empty cup, and in the chaos of life, it’s easy to forget that taking care of yourself is just as important as taking care of everyone else. Our latest Buffbunny Collection, in collaboration with Grounds, is here to remind you that self-care is not a luxury—it’s a necessity. This campaign tells the story of a mom who was running on empty, giving everything she had until there was nothing left. But by prioritizing her mental health, leaning on a community of women, and finding strength through fitness, she learned to fill her own cup first. And in doing so, she became the best version of herself, for herself and her daughter. Whether you’re a mom or not, we’ve all had those moments where we’re just running on empty. It’s a gentle reminder that taking time for yourself is the first step to being there for others. We couldn’t be more proud to announce this collaboration with @buffbunny_collection and @grounds_app. Set your alarm for September 7th at 1pm CST! 🤎 TIMESTAMP 0:00-3:38 Introduction 3:38-6:37 Campaign Video 6:37-9:41 Colors of the Collection 9:41-11:25 Dream Heather Flare Legging 11:25-11:57 Dream Heather Square Neck Sports Bra 11:57-13:50 Dream Heather Contrast Legging 13:50-14:54 Aurora Short 6" 14:54-16:18 Aurora Sports Bra 16:18-17:54 Aggressive Scrunch Legging 17:54-18:39 Double Dip Sports Bra 18:39-20:53 Waterfall Seamless Legging 20:53-23:17 Notch Seamless Crop 23:17-24:05 Slouchy Twist Tee 24:05-24:46 Grounds Tee 24:46-26:32 Cotton Pump Short 26:32-29:00 Threads Crossover Sweatpant 29:00-32:17 Gamechanger Duffel 32:17-34:26 Gamechanger Backpack 34:26-36:15 Gamechanger Backpack Max 36:15-37:17 Breakthrough Belt Bag 37:17-37:37 Classic Dad Hat 37:37-38:42 Butter Scrunchie 38:42-39:00 Butter Headbands 39:00-40:42 Hair Clip 40:42-41:36 Crew Socks 41:36-43:22 Heidi & Beverly Top Picks 43:22-45:01 Ending