Making Moves # 19 | 28th August 2026 | Coles & Liquorland

Every week, Kieran Antill and Ross Hastings (founders of Ne-Lo and creators of the Anatomy of Marketing, the open framework for company-wide marketing: https://wiki.anatomyofmarketing.org/) discuss one organisation that has made moves in their market, for better or for worse. Under 15 minutes. No script. No edits. Just a raw discussion between two repositioning nerds. One an Executive Creative Director. The other an Executive Leadership Psychologist. Discussing the different way companies go about repositioning - successfully or otherwise - in the modern economy. This week's focus.....Coles and Liquorland With a particular focus on commentary from: TheShout / Andy Young AAP / Derek Rose Inside Retail / Tahlia Whitfield If you enjoy raw, unscripted repositioning discussion from very different perspectives, this one’s for you. And if you spot a headline worth discussing, share it in the comments. Making Moves is a weekly, unscripted series from Ne-Lo, breaking down how real organisations handle repositioning, for better or worse. It's hosted by Ross Hastings and Kieran Antill, founders of Ne-Lo and creators of the Anatomy of Marketing, the open framework for company-wide marketing: https://wiki.anatomyofmarketing.org/