Target’s $2 Billion Mistake (And How It Survived)|The Untold Story of Target | Animated Documentary

In 2013, Target opened more than 100 stores in Canada. Two years later, every one of them was gone, and the company reported about $2.1 billion in losses. Add a massive data breach and political boycotts, and you'd expect the end of the story. Instead, Target still runs nearly 2,000 stores across America. This animated documentary tells the whole story: how an elegant Minneapolis department store launched a discount side project in 1962, how "cheap chic" made Target a style icon, the mistakes that nearly broke it, and where it stands today. ⏱ Chapters 0:00 Why Target almost lost it all 0:17 The Department Store Family (1902–1961) 2:34 Bullseye: the first Target (1962–1979) 5:30 Cheap Chic (1980–2011) 7:45 Missing the Mark: Canada & the data breach (2011–2019) 9:24 Target Today (2020–now) 📚 Sources • Target Corporation: corporate history and 2025 annual report • Wikipedia: History of Target Corporation • MPR News, Twin Cities Business, Fox Business, Associated Press Illustrations are artistic depictions, not likenesses of real people. This channel is independent and not affiliated with or endorsed by Target Corporation. 👉 Watch next: How Walmart Turned $25,000 Into $1 Trillion #Target #BusinessHistory #Documentary