The AI Talent Race

AI isn't just changing how recruiters find candidates — it's changing how candidates find employers. Louis Carter, Founder and CEO of Best Practice Institute and creator of the Most Loved Workplace® certification, joins Chris Hoyt to unpack why employer branding is shifting from a marketing checkbox to a measurable business strategy — and why research-backed culture, real employee feedback, benchmarking, and AI-optimized content are now the real differentiators in the talent race.