Supper Club Host: My Followers Don't Buy The Tickets, Here's What Sells Out My Events | Rose Kennedy

Rose Kennedy almost doubled her prices overnight, and in the first year only 1 quote got turned down. Now she sells out her themed dinner events by building the hype before tickets go on sale. In this episode of The Morning Marketer we sit down with Rose Kennedy, the host behind Rose's Dining Table. Rose climbed the corporate ladder, then started an Instagram page 6 years ago to share recipes and get back to something she loved. People started asking her to host their dinners, and she went full time while on maternity leave. Today she hosts private supper clubs in people's homes and runs conceptual dining events, like Chapel, a Las Vegas wedding night where 200 women turned up in op shop wedding dresses. She explains: ◼ Why she nearly doubled her prices overnight, and why only 1 quote got turned down ◼ How Chapel got 200 women queuing around the building in old wedding dresses ◼ Why the people who follow her from nowhere aren't the ones buying tickets ◼ How she builds a sponsor into every part of an event ◼ What it was really like starting a business on maternity leave 00:00 Intro 01:40 What Is A Conceptual Dining Supper Club? 02:28 Chapel: 200 Runaway Brides In Op Shop Wedding Dresses 04:47 From The Corporate Ladder To Hosting Dinner Parties 06:30 How She Designs A Dinner Around Each Client 08:28 Why She Stays Off Pinterest 09:52 Tangerine: Turning Food Into Art 11:26 Starting A Business On Maternity Leave 16:53 How Do You Price An Experience? 17:51 Nearly Doubling Her Prices Overnight 24:10 What Another Baby Means For The Business 25:55 Her Signature Dish 29:00 Landing An Event At The French Café 31:24 Why She Says No To The Wrong Collaborations 34:16 Phone Rules And Protecting Her Creativity 39:19 Building A Sponsor Into Every Part Of The Event 41:26 Quickfire: Dinner Party Rules 43:11 Why Every Business Owner Needs A Coach 46:19 Teaching People To Host Their Own Dinners 48:25 Phones At Events 50:11 Will Connection Get Harder To Sell? 52:00 Why Followers Don't Buy Tickets 53:10 How She Sells Out Before Tickets Drop 54:22 Inside The PLAY Campaign 55:57 What's Next For Rose CONNECT WITH ROSE: Instagram:   / rosesdiningtable   Website: https://www.rosesdiningtable.co.nz/ FOLLOW ROI IN MARKETING: Instagram:   / roiinmarketing   YouTube:    / @roimatawilkey   Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/